The entomologist spent his career studying insect communication. He searched for the secrets hidden in ant pheromones and bee dances. They weren’t hive minds, but cooperatives.
Finally, after years of work, he hit upon something hidden in bee dances. It was a memetic code that he could replicate. In the lab, the bees became more cooperative and friendly. He decided to test it on humans.
He made a viral video and encoded the meme. After the first million hits, without a single negative comment, he’d thought he’d found something to truly better mankind.
That was when the advertising agencies started calling.

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