He named the pub “The Ilk’s Lodge” because he liked the pun and because he envisioned it as a place open to all, where people could eat and drink together in comfort.
But the public didn’t get the joke, and didn’t understand if they were members or not. The opening was a disaster.
To drum up business, he sent out flyers advertising free drinks and appetizers “For You and Your Ilk.”
Rather than increasing traffic, he got a few nasty letters from people who thought they’d been insulted.
Finally, he gave in and changed the pub’s name, to greater success.

“Bar at the Reindeer pub Norwich” by Roger Blackwell is licensed under CC BY 2.0.

My first very short story collection, The Mountain’s Shadow is available now from Amazon and Smashwords!

Everyday Drabbles © 2024 by Hugh J. O’Donnell is licensed under CC BY-NC-SA 4.0 

Have a fabulous day!